The world's first wearable identity shield. A single pin that scrambles your face to every smart glass in the room.
Join the Waitlist"It's all about you. Your face. Your identity. Your choice to keep it."
Smart glasses are everywhere. Ray-Ban Meta. Apple Vision Pro. Over 40 models now on the market — each one capable of identifying, recording, and cataloguing your face without your knowledge or consent.
We asked a simple question: what if your clothes could fight back?
FaceFCUK is a tiny wearable pin — designed in London, engineered for invisibility — that detects smart glasses within 6 metres and injects a pixelated mask over your face in real time. The wearer sees a scrambled you. You see nothing. Because that's the point.
Pin FaceFCUK to your collar, lapel, or bag. 8 grams. Wireless charging. 72-hour battery.
Proprietary BLE mesh scanning identifies Ray-Ban Meta, Apple Vision Pro, and 40+ smart glass models within 6 metres.
FaceFCUK injects a pixelated mask over your face in the device's AR layer. Real-time. Passive. Invisible to you.
In 2026, the most rebellious thing you can do is keep your own face.Be the story. Not the data.
Every scan blocked by your FaceFCUK pin earns you FCUK Points — redeemable in-store and online across the full French Connection range.
Your scans are fully anonymised and contribute to the FCUK Forward database — our trend prediction engine that uses real-world surveillance patterns to forecast what the world will be wearing next.
Subscribe to be first in line when FaceFCUK drops.
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